Stay Ready So You Don’t Have to Get Ready
If I’ve said it once I’ve said it a thousand times, having a documented strategy will take you far. If your strategy is ready, then you are too. Ready for what? Well, I’m glad you asked. It used to be that you could create a few pictures, write a blog, put in some key words and viola! You had something to work with. Not anymore. It takes more concentrated effort to get ranked above your competitors. Let’s talk about it.
It’s not all about quantity, but the more you do the better your results may be. This will help you convert more customers to leads. This content needs to be high value – infographics, videos, white papers, Q&A. Do you need inspiration? Ideas area available everywhere. Draw from magazines, newspapers, books if you need to get the creative juices flowing.
Sometimes it’s not what you’re posting but how it looks. The headlines on your landing pages can serve as attention grabbers. Yes, headlines can also convert! Use power words of action. Create headlines that will evoke emotions to make your readers want to hear more.
And let’s not forget the strong value proposition. Offer your readers a clear-cut benefit. Spell it out for them. Make sure the message is clear. You can still write in a conversational manner, but make sure you are not ignoring the basic rules of writing. Also, make sure you back your statements up with results.
Lastly, let’s not forget that call to action. If it’s not there, are you even really finished? Once your readers have finished your content, they’ll then want to know how to follow up with you. The call to action is the invitation to do just that. And remember to have a way for people to share on social.
Using these steps can set you on your way to creating content that converts. If you are looking for assistance with any of this, we at VicMedia will be glad to help. Reach out to us today!
